Lockerz Social Commerce Platform Rolls Out to 17.5 Million Members Worldwide
posted this on July 12, 2011 02:51 PM
fwb;)™ Enables Members and Brand Partners to Benefit from Shopping, Viewing Content and Connecting with Friends
SEATTLE—November 10, 2010—Lockerz, a members-only social commerce website, today announced the official launch of its social commerce platform, fwb;)™, to its 17.5 million members worldwide. The social network was released in beta form to a small percentage of the Lockerz membership in late October. Even with limited distribution, fwb;) grew quickly, with more than 2 million friends accepted and more than 2.5 million Decalz™ (akin to badges) earned in less than two weeks.
Beginning today, all Lockerz members can create personal profiles or “Lockerz,” and begin accumulating Decalz. Members are rewarded with PTZ® for introducing their friends to their favorite fashion, electronics and technology brands, as well as music, videos and more.
“For the first time, our 17.5 million Lockerz members can use our social network to curate their entertainment and shopping tastes all in one place,” said Kathy Savitt, founder and chief executive officer of Lockerz. “fwb;) gives members yet more ways to earn PTZ to use for discounts of up to 100% on the world’s coolest brands.”
Big Rewards for Sharing What You Love
Lockerz’ social commerce platform enables members to earn merchandise discounts by influencing the content consumption and purchasing decisions of their friends. fwb;) creates a mutually beneficial relationship between members, their friends, and their favorite brands and artists. The more influential members are with their friends, the more PTZ they earn for their own shopping. Friends share favorites, and everyone benefits.
Introducing Decalz™—Badges on Steroids
Members earn Lockerz Decalz by connecting with friends on fwb;), watching videos, or buying products in Lockerz SHOP boutiques. Additionally, members may purchase their favorite Decalz for $1 without actually purchasing the product itself. When a Lockerz friend clicks on a Decal in another member’s Locker, both members earn PTZ. If a friend purchases a product or views a video in-full after clicking on a Decal, both members earn significantly more PTZ. As members accumulate PTZ, they can use them for discounts on merchandise in Lockerz Boutiques. New boutiques launch every Tuesday and feature brands such as 7 for All Mankind, Alex & Ani, Splendid, Rock & Republic, Matt Bernson, Quiksilver, Nintendo, and Xbox 360, to name a few.
About Lockerz PTZ
PTZ are the discount fuel of Lockerz -- the ultimate rewards program for Generation Z. Lockerz Members can earn PTZ in more than 10 ways, including answering “Dailies” (fresh and sassy one-question polls), watching videos, listening to music, inviting friends, or just logging in. PTZ are then used to lower the prices of merchandise in the Lockerz Boutiques. The more PTZ a member earns and decides to use, the larger the discount, which can be up to 100%.
Based in Seattle, Lockerz was founded by former technology and retail executive Kathy Savitt. Lockerz' mission is to be the homepage for men and women ages 13 to 30, building a community of trendsetters and tastemakers who love to shop, play and connect on the Web. As a members-only site, Lockerz has grown to more than 17 million members in less than one year, offering major discounts on the coolest fashions, electronics, music and more. Members earn PTZ® ("Pointz") by watching videos, listening to music and inviting friends. Lockerz PTZ are then used to lower the prices of merchandise at-will. Lockerz is backed by Liberty Media Corporation and Kleiner Perkins Caufield & Byers.