Lockerz Introduces Original Web Series Starring Celebrity Designer and Stylist Stacy Igel of Boy Meets Girl®
posted this on January 05, 2012 04:55 pm
"Behind the Seams" is an Insider's View into the Fashion Industry with Models, Musicians, Stylists and Appearances by Ashley Hebert ("The Bachelorette"), Sammi Hanratty ("Pushing Daisies"), The Veronicas, Sabi and More
Boy Meets Girl Merchandise Available on Lockerz
SEATTLE and NEW YORK, Dec. 12, 2011 -- Lockerz, the leader in rewarded social expression, and Stacy Igel, the founder and creative director of fashion line Boy Meets Girl®, today announced the debut of a new original series entitled "Behind the Seams with Stacy Igel." Geared for fashion enthusiasts, the series chronicles the days and nights of Ms. Igel, one of the fashion industry's top designers and stylists. The first episode of the eight-episode series premieres today exclusively on Lockerz at www.lockerz.com/behindtheseams. New episodes will air through January 2012. Lockerz members will earn 300 PTZ for watching each episode, which can be used to get great deals on any item in the Lockerz Store, including Boy Meets Girl merchandise.
"Our fashion-obsessed Lockerz members will love this series and especially Stacy, one of the fastest rising fashion entrepreneurs in the country," said Kathy Savitt, founder and CEO of Lockerz. "We're proud to offer Stacy's line, Boy Meets Girl, which is a fantastic complement to today's most coveted brands featured in Lockerz Shop."
"Lockerz offers me an exciting platform to share my adventures and give fans more insight into what goes into building a top fashion brand," said Igel. "I hope it inspires people to have fun, work hard, live their dream, and express their own personal style every day."
"Behind the Seams with Stacy Igel" follows Stacy as she skillfully and stylishly navigates the fashion world – providing teachable moments, extinguishing fires, and captivating everyone along the way. Throughout the series, she gives viewers a realistic look at the work (and play) that goes into the glamorous yet demanding career of a New York fashionista.
Following is a summary of the series:
Episode #1: New York Fashion Week – Stacy celebrates the 10th anniversary of the Boy Meets Girl brand by featuring Ashley Hebert ("The Bachelorette") in her runway show. Also featured is an acoustic performance by The Veronicas and appearances by Paula Garces ("Harold & Kumar Go to White Castle"), NBA star Dwight Howard and world tennis champion Victoria Azarenka
Episode #2: Fashion Week Goes to Penn State – Stacy brings the ultimate college fashion experience to university students right off of New York Fashion Week. The team puts on a full fashion show at Campus Candy – a candy store on campus.
Episode #3: Get Smartie – Stacy tours the Smarties® candy factory with Liz Dee, a fifth generation candy maker and co-owner of Smarties Candy Company. Together, they embellish Boy Meets Girl items with candy to create a whole new look with DIY smartazzle fun!
Episode #4: Good Hair Day – Celebrity hairstylist Tara Smith and Stacy team up to style each other and give viewers tips for the Holidays for girls on the go. This includes great hair looks and how-tos.
Episode #5: Scratch DJ Academy – Stacy surprises her team with spinning lessons and teaches them how to DJ. They receive a private lesson from DJ JUNG at Scratch DJ Academy in New York City, which was founded by the late Jam Master Jay of Run DMC.
Episode #6: A Day in the Life – Join Stacy for a crazed day of back-to-back meetings, including a visit from a high-school student who is part of Stacy's Boy Meets Girl University™ program.
Episode #7: Sammi and Stacy – Actress Sammi Hanratty ("Pushing Daisies") works with Stacy as an ambassador for BullyBust.org to fight bullying in schools. Stacy dresses Sammi for her media interviews and the premiere of her new movie, "The Greening of Whitney Brown."
Episode #8: Springtime with Sabi – Booming pop sensation Sabi, who is currently on tour with Britney Spears and a featured artist with Cobra Starship hit song "You Make Me Feel," joins Stacy for a fun-filled photo shoot at Caravan Stylist Studio with Sophie Elgort, the highly sought after shutterbug and daughter of world-renown photographer Arthur Elgort. Both Stacy and stylist Ali Lang dress Sabi for Boy Meets Girl's Spring 2012 campaign in the latest styles
About Stacy Igel Fashion Designer, Stacy Igel, is one of today's leading trendsetters. Always destined to be in the industry, she grew up surrounding herself with great fashion and throughout the course of her career has worked closely with iconic mega-brands such as Izod, Elie Tahari, Zandra Rhodes and Elsa Klensch. Stacy Igel's brand, Boy Meets Girl, is regularly featured in major publications such as InStyle, Teen Vogue, Seventeen, US Weekly, and WWD and has been featured on the racks of countless specialty and department stores worldwide including Bergdorf Goodman, Bloomingdales, Saks and Fred Segal. In addition, Boy Meets Girl is celebrated on top-rated television shows including Gossip Girl, the Vampire Diaries, America's Next Top Model and various MTV programs. Stacy and Boy Meets Girl have received several design awards and honors, and the brand is the official staff uniform for the exclusive members-only club, The SoHo House. For more information visit www.stacyigel.com & www.boymeetsgirlusa.com.
About Lockerz Based in Seattle, Lockerz is the leader in rewarded social expression, building a community of millions of members in 195 countries who love to shop, play and connect on the Web. Lockerz rewards members for doing what they love online, offering major discounts on the coolest fashions, electronics, music and more. Members earn PTZ® (Points) by watching videos, listening to music and inviting friends. Lockerz PTZ are then used to lower the prices of merchandise at-will. Lockerz was founded by former technology and retail executive Kathy Savitt, and is backed by Liberty Media Corporation, Kleiner Perkins Caufield & Byers, DAG Ventures and Live Nation Entertainment. For more information about Lockerz, please visit www.lockerz.com.